About Us

Our Story

Fruit Bound was born in the heart of northern Thailand, nestled in the foothills of the majestic mountains surrounding Chiang Mai. Our founder was captivated by its unique blend of natural beauty and rich cultural heritage and has called Chiang Mai home since arriving almost 20 years ago.

Born and raised in Japan, he developed a deep respect for nature and his teenage years spent in sunny California ignited a passion for fitness and the outdoors. Now, after years of embracing Thailand’s warm hospitality and exploring the rugged mountains, Fruit Bound was created, inspired by the incredible bounty of local agriculture and the vibrant food culture.

Whether we're running through the mountains with our dog or exploring the bustling markets, we're constantly inspired by the beauty and energy of Chiang Mai. With Fruit Bound, we invite you to join us on a journey of flavor, wellness, and adventure!

Our Values

Honest Food

We believe in simplicity. Food can seem so complicated these days. It doesn’t have to be. We use wholesome, minimally processed, and recognizable ingredients that we proudly display on our labels so you know what you’re eating.

Plant Based

We share this planet, and we have a responsibility to live and consume responsibly. We strive to make our bars gentle for the planet with a focus on wholesome nutrition without sacrificing flavor!

Real Ingredients, Real flavor

We transform whole foods like dried fruits, seeds, oats, seeds and nuts and make a tasty and nutritious bar. We use local and organic ingredients where possible and you’ll never find any artificial ingredients, flavors or chemical preservatives in our products.

Our Brand Ambassadors

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